PATA (PAcific Asia Travel Association)This is a featured page

PATA was founded in the period 1951. PATA’s first conference was held in Jan. 1952 and its headquarters was established in San Francisco, USA in 1953. PATA is a non-profit organization set up with the objective of developing, promoting and facilitating travel to and with in the pacific area and South East Asian region including India. The organization provides the meeting point for the people involved in all aspects of the travel trade from various countries. It provides leadership and direction to the members. It assists small and upcoming destinations to develop their infrastructure providing expertise destination etc. It provides upto date information and practical experience in the field of tourism. It provides greatest scope to its members to share their ideas and exchange views about promotion of tourism in their respective regions. It conducts various conferences, workshops, travel research, marketing and training, publications of hand books and magazines, etc.

Membership of PATA: - PATA has a wide categories of membership: -
1. Active government: - Consist of primary official organization appointed by the government of any nation.
2. Associate government: - Consist of any organization charged with the responsibility of the domestic promotion of tourism as appointed by the government of any nation.
3. Active carrier members: - Consist of any government recognized, registered or certified airlines providing regular scheduled services to and with in the specific area.
4. Associate carriers: - Consist of any Govt. recognized, registered or certified airlines providing non-regular passenger services to and with in the specific area.
5. Active industry members: - Consist of any hotel organization having management authority over one or more hotels with the total of thousand or more guest rooms.
6. Allied members: - Consist of travel agencies, hotel representatives and firms, serving as general agents or representing various segments of the pacific travel agency.
7. Affiliated allied members: - Consist of branch offices of an allied member travel agency or tour operators.
8. Associate members: - Consist of individual operating organization and firms such as communication media, media representative, advertising, public relation and research agencies hawing definite interest in pacific travel.
9. Sustaining Members: - Consist of those organization, firms or individual whom commercial or cultural interest, in the judgment of the board of directors; with further contribute to the aim of the association.

Functions of PATA
1. Pacific Travel Conference and Workshop: - PATA sponsors and organizes a conference of its members with objectives of reviewing the progress and planning for the future programs. It provides opportunity to show to the travel industry from abroad to number of tourist destinations.
2. Marketing: - The marketing programs includes:
a) Advertisement, publicity and promotion.
b) Marketing research and development.
3. Public Relations: - It is considered as the very important promotional technique of PATA. It introduces PATA to the common people in regards with tourist sites in Pacific regions.
4. Financing: - It provides finance approval of tourist projects, grant leaves to members, etc.

Points to be remember:
ü PATA has 44 founds member and is founded by “Lorrin Thurston”
ü PATA’s first conference was held in Jan 1952 in Honolulu.
ü Its headquarters we are established in San Francisco USA in 1953.
ü Its first Asian office was opened in Manila, Philippines in 1976.

Latest page update: made by Codis4u , Jan 11 2010, 6:51 PM EST (about this update About This Update Codis4u Edited by Codis4u

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